The distinct core values of J. define the company, its products and its customers; whether internal or external. J. identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. Dying crafts from centuries past like gota and block print are being revived at J. to present a glorious local heritage to the world in an aesthetic package. Quality is never compromised upon at J. whether in a fabric, its cut or its stitching. In fact attention is paid to finer details; nickel free buttons are used on all Kurtas as nickel is environmentally friendly, all Sherwanis are handmade to achieve finesse, imported thread of a finer thread and strength is used in all products which ensures no puckering or tearing at the stitch. Innovation is unbridled with the introduction of new products; abayas and fragrances in the Pakistani market being a case in point. Finally, J. believes in unflinching integrity towards satisfying the customer.
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