Shamaeel, has to her credit 24 years of work in the fashion's eclectic industry. With grit and chic she not only established her brand but reigned supreme like the quintessential Prima Donna of couture. After a brief hiatus from the arc lights when she took timeout to enhance her skills in International sourcing and distribution, Shamaeel ma...kes a grand comeback to take a bow centre stage, in Pakistan. Shamaeel's style which is laced with magnificence and grandeur is a natural fallback to her background. While her couture is luxuriant and distinctly bordering on the regal, her new prĂȘt is a cluster of price sensitive high fashion that leave a unique stamp of ingenuity on a melange of fabrics . Her earlier flamboyance is now replaced with an elegant mellowness, gently embued with a sense of magic and mystery. Jewel tone jackets, richly worked monochromatic long coats, glam slam pants,elegantly cut shifts with constellations of threads, applique, sequins, colour,and prints all follow a mood board of their own. But a delicate femininity binds them in cohesive collections.
 The Czarina of style and a true blue universal designer,Shamaeel's penchant for the exceptional is quite easily her trademark. She deftly plays with elements and imagination to weave vibrant tapestries of colours and textures. East and the West, leisure and decadence, Oriental and the outright contemporary all entwine sensuously in her creations. Vintage consorts with the modern and high glamour boosts the classic. Her treatment of the diverse is skillful and the mastery over techniques, absolute. Shamaeel is every bit the adept story teller. And while the story changes, the drama remains.source





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