Versace For H&M | Versace Fall-Winter 2011/2012 - Milano Moda Donna

Versace, is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, makeup and home furnishings under the various brands of the Versace Group. In 1994, the brand became a household name after the widespread coverage of the Black Versace dress of Elizabeth Hurley.

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace.

There are several lines which make up Versace: Atelier Versace, Versace Couture, Versace Sports, Versace Couture, Versace Home Collection, Versace Collection and Versus. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.
Versace Couture, which contains high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics, handbags, and home furnishings, is the house's main line. Traditionally, this is the only line presented on the runway which is shown during Milan's fashion week.

Versace Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. The other Versace label named Versace Collection and again overseen by Donatella Versace, is the second high-end line of the group and is designed toward younger more fashioned people, the logo is discreet and consist in a hollowed V surrounded by the classic Greek frieze or is signed in all word with the word "collection" written smaller in black at the bottom line of the name Versace in hollowed letters or in white. The Versace Sport line was stopped in 2008 due to large counterfacting of this line, damaging the Versace group image.

 

Versace Jeans Couture, a casual clothing line, focuses on informal clothing and high-end denim and classic Versace print shirts. It is readily available and comparably affordable, but has been discontinued from the United States for the most part. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport encompassed active wear and accessories. The name was often printed on t-shirts.source

Gianni Versace SpA is one of the leading international fashion design houses and a glamorous symbol of Italian luxury world-wide. It designs, manufactures, distributes and retails fashion and lifestyle products including Atelier (Haute Couture), prèt-à-porter, accessories, fine jewellery, watches, eyewear, fragrances, and home furnishings all bearing the distinctive Medusa logo.source